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Kissmetrics on Twitter

Video is what is happening on Twitter. See more examples and tips about how best to use Twitter Video on your next campaign or promotion.

Last week I wrote about an experiment I tried, posting plenty of posts on Twitter to see whether it led to new followers. The outcome of the experiment revealed that at least in my case, it had little to no impact. Instead of just posting a whole lot of links to posts, I posted a slew of links to posts. I use Buffer and FollowerWonk to program my tweets for maximum effect, but to virtually no impact in this instance. Here are the stats from TwitterCounter (which inexplicably seems to be blocked in China, apparently because it’s “twitter” in its domain name).

While it does seem that on the day I realised 54 times there’s a small bump, it is not much more than the overall trend.

A Couple of things I learned from this:

  1. It’s really tough to tweet 24 times per day. At least it’s difficult to tweet 24 posts. Sure, if they had been just any old posts it’d be easy, but I had been hoping to tweet decent stuff, not crap, which meant I had to sift through a great deal of junk to get what was worth reading. I didn’t read every report, I will tell you that. I essentially tweeted the articles I’d have liked to read.
  2. People don’t appear to care much about you simply tweeting posts. Ok, they do not care about me tweeting posts. An interesting future experiment is to add personal comments to each tweet of an report and see whether engagement is higher.
  3. There are more articles I am interested in reading than there’s time to read posts.

It isn’t very scientific, but it is interesting to me. It’ll be somewhat more interesting if I can find something which works in a large way to attract more followers. More followers is not my main goal, but instead more learning and socialization. My next experiment is to cut back on the content sharing and concentrate on favoriting the tweets of others. I will try that out for another week and see what happens. Subscribe to the email from this site if you would like to get informed when the results are posted.