You could even use Ahref’s content gap analysis, described in our latest content marketing strategy article to discover new opportunities for SEO improvement.
That’s because it is the only way to tell how your current content is performing so that you can make it even better.
You also need to avoid SEO mistakes that may damage your search ranking. Since SEO best practices vary frequently in response to Google algorithm updates, it is important to make this sort of audit a normal part of your plan.
Here are some tactics you will need to include. See our search engine optimization audit guide for an entire step-by-step tutorial on doing a comprehensive audit.
Among the first things related to present content would be to check for technical search engine optimization errors. Type your URL into the onscreen search box, and you will find a report showing you an SEO and webpage rate score, together with recommendations for repairs.
Another, more intricate instrument for this is Screaming Frog. This search engine optimization URL crawler lists page URLS, examines page names and descriptions, and highlights any search engine optimization errors.
In both cases, it is also possible to do competitive research, letting you see where you can out-SEO your opponents.
Type your URL into Google’s mobile-friendly evaluation tool. You’ll find a score, and recommendations for repairs.
And check page rate, which also affects search position, with Google’s page rate insights tool. There is a mobile page rate checker, too.
Next, use content analytics to discover which pages are already performing well. This will help you identify what is working, plus compact tweaks will provide you a fast SEO win for all those pages.