But if you are not optimizing your videos for SEO, you might be missing out on visitors. You may have discovered, for example, that YouTube videos frequently pop up in the search engine results pages (SERPs), meaning they have some SEO value.
There is even a “movie” category in Google search. But how can you show up faithfully for key words related to your videos?
Begin with the headline or title that you give your video. Be sure you include your target key word in an intriguing manner.
Questions work well for movie games. So do lists (if your movie contains a list of suggestions or steps) and bold statements. Concentrate on catching viewers’ attention in addition to rank well in the SERPs, and in case you can, place the keyword at the start of the title.
You may include your primary keyword in addition to LSI (related) key words in the description. Give some background on the movie so search engines and audiences can better understand what they will receive from the content.
Video transcripts may also help.
We have already discussed keywords temporarily, but remember that you can not just select any keyword associated with your video. Instead, you need to concentrate on key words that your viewers are trying to find.
Focus on search volume in addition to search intent.
As an example, if you’re developing a movie about how to tie your shoes, you would not need to maximize it for a key word like “best shoes” People who search for “best shoes” want to get shoes — they are not searching for instructional information. Despite the fact that that keyword may have a high search volume, it is not suitable for your video.
Get people talking in the remarks section of your video. Answer any queries or comments that you see, and be sure that you take part in the comments sections of other videos. High participation levels can boost SEO.
Ensure that your video shows up in applicable categories on YouTube. Otherwise, Google (and individuals) will assume that it is about something irrelevant to the subject.
As an example, let’s say that you make a video that educates people crafts. YouTube might automatically place it in the DIY category, but perhaps it would get more views (and be relevant to hunts) from the How-To and Style class.
Tags tell audiences and Google what your movie is all about.