Brian’s Fast Track review is one of the most talked about videos in the fitness industry today. However, the true success of this video has been rendered moot by Brian’s deceptive marketing strategy. I reviewed Brian’s video over the last few weeks and was astounded by the level of deception involved. You might say I am entitled to be upset by something that was dishonest; however, I feel Brian’s purpose in bringing out this particular piece of content was secondary to deceiving others. What are the legal implications of such deception?
One of the biggest and most controversial topic in the industry is whether or not we should be targeting those that we think can gain a good rate of return in the marketplace. This includes people that we think can earn a six-figure income within a short period of time. In other words, we are not targeting the individuals that have a good attitude but do not have the desired qualifications to become the next Lex Luthor. If you have ever thought about reaching for the six figure a year, you need to take a deep breath and reevaluate your beliefs.
Another controversial topic is whether or not the “name” of a business is really as important as the quality of the product or service. When a physician refers to the doctor as “Dr.” or you hear of a product that is endorsed by Henry Ford, the common assumption is that you would probably pay a premium for this endorsement. However, what is often overlooked in this type of public relations strategy is the fact that not everyone is using the name of this particular company or product correctly.
For example, let’s take a case study of the Title X-national pregnancy center. They are a nationally recognized, highly rated, non-profit, medical facility that has been serving the community for over 15 years, yet they are not available as a “Title X” clinic.
In this example, a very prominent and successful business and a very big mistake. Think about it; they took away the good name of the Title X business which is the medical name of the network.
The point here is not only do you not have the company name, you are also not getting the best available source of information. A company with a good reputation and a proven record of providing access to high-quality care is far more likely to be seen as the more popular resource in the market. This is one reason why it is important to be discerning when choosing a forum.
If you are reading this article, you are most likely part of the ones that are upset with the “Brian’s Fast Track Review”. You do not have to be. Just be very careful about the information you choose to believe. Brian’s Fast Track review was a big mistake, but these are common pitfalls to avoid.