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Glowing LED Pet Collars

At Aussie Pet Dog Blog Australia, we understand that walking your pet during the dark hours can be a scary experience. One of the inventors of Aussie Pet Dog Blog was hospitalized after he was struck by a motorcycle during a walk with his gorgeous Beagle. Luckily he pushed his pup to safety. The situation may have been prevented if he had something to get the motorists attention.

Each year 9,000 pedestrians are hit by vehicles in Australia. That’s one person every 5 minutes. What an alarming figure! We decided to create a line of LED collars and LED dog leads that would increase visibility and allow drivers to see pedestrians and pets. Like almost every great idea, we Google it and found that the product already existed. We searched the market and found a few companies that made LED dog collars and LED dog leads, but they didn’t seem to take into account what pet owners wanted. The collars on the Internet seemed low quality and not well built. We decided to ask pet owners what they liked or disliked about LED dog products and discovered there was a big opportunity to design a brand around the recommendations from pooch owners.

We opened a stand, surveyed folks on the web, visited trade shows, spoke with retail stores and launched a Kickstarter campaign to gather as much feedback as possible. We gathered hundreds of ideas and integrated the most common functions people wanted. We intend to carry out this same extensive research study for every new LED light that Aussie Pet Dog Blog launches.

Dog owners wanted a cool design that appealed visually. Lots of people wanted to combine reflective components with LED lights on the collars to maximize visibility. People wanted the lights to stay in place when the leash was attached. We asked about colours. We asked about weight. We asked about the battery system. We asked about the fabric. We asked about every possible element of the collars and leashes so we could provide a product that folks wanted. It was simple, ask people what they want and create the product around their suggestions. Since no one else was willing to put time and effort into designing a collar and leash that dog lovers demanded, Aussie Pet Dog Blog was born.

Please reach us on our “get in touch” page with any tips or thoughts. We want to hear from you. Please do not hesitate to reach out to us through our Facebook page. We rely on feedback from pup owners and we want to create products that aid pet owners all around Australia.